Legacy
About Us
In 1976, the business pioneer Mr. Chandicharan Ghosh opened a small shop near Bagnan railway station and started the sweets business. However, two years later, in 1978, the shop was destroyed by a devastating flood.
However, due to Mr. Chandicharan Ghosh’s indomitable spirit, he opened a new shop on Kharinan OT Road in 1978 after the situation normalized. Since he made the sweets himself, he managed the shop with just one artisan.
Mr. Chandicharan Ghosh’s two sons, Vishwajeet Ghosh and Prasenjeet Ghosh, began gradually getting involved in the business during their student years. After completing their studies, both brothers took on the responsibility of the business. Prasenjeet always thought about how to elevate the business to new heights. Therefore, he started producing sweets using high-quality buffalo and cow milk sourced from outside.
Through many new ideas, they reinvented the delicious sweet yogurt in a new form. This sweet yogurt is now famous everywhere as ‘Khirdahi.’ After completing his studies, Vishwajeet started inventing new varieties of Sandesh and fusion sweets. This way, by combining quality and service, we began to make a place in the hearts of our customers.
This is just the beginning of our journey, and in this way, by using one innovative idea after another, we will be able to create even more new types of sweets and secure a place in the hearts of our customers. Currently, sweets like Kesar Pista Bhog, Ras Kalakand, Malai Tooda, Hot Milk Cake, Lemon Barfi, Butterscotch Sandesh, Kalakand, Kaju Pista Dilkhush, Nalini, Malai Barfi, Aabar Khabo, Sun Cake, Rice Ball, Kaju Katli, Kesar Malai Chamcham have made a unique place in the hearts of our customers. Along with Khirdahi, Aam Dahi, and Baked Rasgulla, ‘Sheetla’ also offers various types of sweets for every season.
Currently, our shop has entered its 48th year. Initially, everyone viewed a sweet shop from a different perspective, but now ‘New Sheetla Misthan Bhandar’ has managed to elevate it to a whole new level. With the blessings of our parents, the grace of God and our customers, and the hard work of all our staff, we have transformed the sweet shop into a large factory.
Newsitala At A Glance
Our Director
CHANDI CHARAN GHOSH
Founder
Don’t be afraid to experiment with the little things. A small improvement can make a big difference
BISWAJIT GHOSH
CEO
Innovation is not about finding the next big thing. It’s about finding the next small thing and doing it better than anyone else.
PROSENJIT GHOSH
Co-CEO
The most successful businesses are the ones that embrace continuous improvement. Small steps lead to big achievements
What Our Customers Are Saying
Subhasree Jana
Sweets are too fresh, super tasty and damn cheap. If you are passing by Bagnan by road a must stop place to parcel or to have their sweets!
safikul islam
Sweet test are very good.resinable price & quality is very high. So I like it very much . I proud this shop in my village 😎😎
Niladri Chakraborty
It's very nice & it's sweets are too good 😊
Ankita Mete
Recently had the pleasure of visiting the delightful sweet shop in town, and it was a sweet experience .The colorful array of sweets on display was a feast for the eyes. They had a wide variety of sweets, from traditional classics to innovative creations, and everything looked incredibly tempting. But what truly stood out was the quality of the sweets. Each sweets were very fresh. I recommend paying a visit to this shop.
E Books
Sweets are of reasonable price and high quality....with mind blowing taste
Rehnuma Parveen
Not only the sweets but also snacks like samosha ,sandwich are way too good here, believe me you can try the chaw-samosha of SITALA!
Arindam Chakraborty
Superb sweet shop, lots of variety of sweets are available. Nolini, Imarti, Rasmalai, Ghee Laddoo, Mango Sandesh, Kalakand deserves special mention. Vegetable Chop, Singhara and Paneer Cutlet are available fresh and hot. Staff behaviour is nice and online payment facility is available.
udayan Nayak
New Sitala Mistanna Bhandar is a delightful addition to our community, offering a delectable array of sweets and treats. From the moment you step inside, you're greeted with the enticing aroma of fresh, handcrafted mithai. The selection is impressive, with a wide variety of traditional Indian sweets and innovative creations that cater to all palates.
Rajesh Kumar
arunav bhuyan
Superb , simply great, they have a great variety of sweets..the chanabhaja is great..and kalakand is awesome.the sweet dahi / curd was also special here.the one thing that I found great was that,the price is very reasonable..the samosas and jalebi were also there and they too were good
pratyusha mukherjee
It's on the Station Road of Bagnan near Police station. There are 2 shops of the owners. These shops are well decorated. This one is air conditioned. You can eat inside but no sitting arrengement. This shop has various sweets and snacks. First misti shop in bagnan gives you a bill. Misti doi and kaju kone are must try. Baked rosogolla is great too.
Asish Kumar Bose
Genuinely good quality sweet Shop. One really gets value for money.
